Really easy

I realize I'm quite late to this party, but I've been thinking about the call for a new slogan for Richmond. Earlier this year, I mused about the concept of terroir, that palpable impalpability that gives a place essence and sets it apart from anywhere else.

At the time, I didn't have much luck thinking of anything that made Richmond truly special, but I think I've hit on it:

Vaguely dirty place names.

We have a lot of them.

(When did I turn into Ray McAllister?)

So here's my contribution to the new-slogan sweepstakes:

"Richmond: Take Cox to Short Pump or Genito to Varina."

The T-shirt sales alone could finance a thousand performing arts centers. Or you could tax God licence plates, which I'm pretty sure we have more of than any other place, as well.