Fudge, "Girl Wish" (flexi version)
Fudge, "Wayside" (single version)
Fudge, "Pez" (single version)
The conventional wisdom on Fudge is this: They abandoned the sound that first attracted people to them in favor of a generic, heavier style of music. The conventional wisdom isn't completely wrong, but it's not completely correct, either.
Fudge was a unique band for Richmond. For starters, they were influenced by groups from beyond Ashland, which instantly made them suspect in the eyes of the cool dudes here. I've never lived in a place where outsiders were viewed so warily. David Jones and Tony Ammendolia came to VCU from Alexandria, which means they might as well have been from the moon (the fact that some of the most adamantly "locals-only" Richmond hipsters call that area home is another post altogether).
Jones and Ammendolia were also Sarah Records fans in a town that had dated punk but married metal.
"It was weird making pop music in Richmond in the late 80’s early 90’s," David Jones told me in an email interview. "We were considered real wimpy. I like football, just like sissy pop records,too. I was able to book some early shows down here with early Slumberland Bands. Black Tambourine and I forget the others. I knew Mike Shulman from when I was in Alexandria. Just about the time I came to Richmond pop bands had a chance in D.C."
That "chance" that he refers to was, believe me, hard-won, and had less to do with hard-music fatigue as it did with the tireless efforts of people like Mike Shulman (at the time the buyer for the long-gone Silver Spring record store Vinyl Ink) and Jenny Toomey and Kristin Thompson, who with Mark Robinson from Teenbeat put on the Lotsa Pop Losers festival over two days in 1991. That show marked the first coalescence of likeminded bands from all over the East Coast and, whatever you think of what came after, was a real shot across the bow of the music scene at the time.
That shot would not be heard in Richmond for another year or two, but the amazing thing was that it was heard at all, and a lot of the credit for that is Fudge's. What can I say? Those guys can win you over. I first met David Jones at an Eggs show when we lived in Richmond. He wanted to use some of the pictures we were using on our flyers at the time for a Fudge record sleeve or something. I was irritated because it seemed beyond cheeky, but David kept calling me, and he was just so damn nice I gave him the pictures (at least that's how I remember it).
Anyway, since arriving in Richmond, Jones and Ammendolia had been busy recording under a couple different names (Engine #9, Twitch Hazel--featuring future Lilys mainman Wally, later Kurt, Easley) and relentlessly getting the word out among VCU students, bypassing the jaded, graduated Richmond hipsters entirely.
It worked beautifully. Fudge were all of a sudden a draw down here, which was unheard of for a band that didn't have ex-members of Mudd Helmet or Death Piggy in it or wasn't a three-piece instrumental act (King Sour in the house!). They were aided immeasurably by David Moore (I hope I have that right; it's been a long time), who founded Brilliant Records and put on a pop festival here in I think '92.
Fudge's first recorded appearance was on a British flexidisc (again, major Richmond no-no--we're supposed to ignore you for years first!) that paired their best song, "Girl WIsh" with one by Red Chair Fadeaway, which I recently realized included my mate Peter Momtchiloff on bass. Anyway, they followed that with a single on Super Fly that included the same recording of "Girl Wish" with "Wayside." I think you can hear the future heaviness of Fudge on that track.
One common misconception about indie-pop bands was that they were only into wimpy music. A lot of the bands, however, were into real heavy psychedelia, classic rock, and noise. Before Shulman went headlong into twee stuff, for example, he was in a group called Big Jesus Trashcan that, as its name suggests, borrowed heavily from the Birthday Party. To understand why twee music caught on you have to remember that for a long time only the most self-consciously "extreme" sounding bands got any traction in the U.S. underground. Stripping away the distortion and embracing naivete was something of a statement!
Fudge--by this time a band with the addition of Steve Venable and Mike Savage--signed to Caroline, via the same A&R rep who later signed the Chemical Bros., and recorded an album called
The Ferocious Rhythm of Precise Laziness, which came out in 1993. It's out of print, I think, but you can get it used on Amazon. Right before that record came out they did an EP on Brilliant called
Bomb Pop that previewed where the band was going; "Pez" is from that single. Fudge were already a lot more heavy, and I remember after they signed they all bought huge amps.
David Jones thinks
Southside Speedway "felt more natural" but concedes that it "had a lot to do with being in Richmond and going to see bands that just kicked butt all the time and wanting to compete on that level." This is where conventional wisdom is mixed--yes,
Southside Speedway doesn't hold a candle to
Ferocious Rhythm, but its seeds, as I think "Wayside" shows, were planted a long time ago.
Frankly, I think the worst thing that happened to Fudge was that they got accepted by the hipsters in Richmond. Those guys are always pushing one another to stupider heights of heaviness. Sometimes that works really well, as with Lamb of God, but I think
Southside Speedway is basically a cautionary tale. Don't listen to the dudes, kids. If they knew what they were talking about, you wouldn't be able to order sandwiches from them. Basically, I think the problem with Richmond music, as with Richmond in general, is that bands here spend
way too much time trying to impress one another and kind of forget that the outside world exists.
I don't want to beat up on that record too much because it has its moments, and it was a reflection of where the band was at in 1994--just before what was left of the indie-pop revolution succumbed to ill-fated major label deals and frustration with the gossipy indie scene (unaware that all was about to be blindsided by electronica anyway). And I'll always have a place in my heart for Fudge, especially the songs I posted here. They were a great band, possibly the best band to ever emerge from Richmond. Emphasis on the "emerge from"--they built something here and took it to the rest of the country.
I asked David Jones if he had any regrets. "We were too caught up in being ‘Indie’ to realize that we could do the same thing we were already doing," he says, "to reach more people and make/keep more money. We were always a bit too rough around the edges culturally and musically to ever really be apart of the whole Northeast Indie Pop Scene, but we liked all those folks and wanted to fit in and sorta took on their ideals."
They never did fit in with that whole scene, which sucks, because I can just imagine how good Fudge's career would have been had they lived anywhere else. Anyway, enjoy these songs, because they all rule.